Women’s sports are finally getting the spotlight—but algorithms could be dimming it. Here’s how AI is shaping what we see, and why it matters. 🦹🏻‍♀️

To understand the psychology of fans, we must recognize sports are more than a pastime; it's an integral part of many people's identities.

What an amazing weekend for Lexington Sporting Club!! The club’s USL League One team and W League team both won!

Last week was full of USL W League news in the Bluegrass! Racing Louisville unveiled its stellar roster for the USL W League season that...

What I’ve enjoyed the most working in the sports industry is the connections I’ve made. A few years ago I felt stagnant and unfulfilled...

Cheers to the Club's first win of the season!! The following day the lads celebrated with the Pope at the St. Patrick’s Day Parade!

For the second year in a row, the average cost of a 30-second ad during the Super Bowl was $7 million (The New York Times). Every year it...

National Girls & Women in Sports Day is an annual day in February to celebrate women and girls accomplishments in sports.

In 2023, I worked with the Lexington Sporting Club, a USL League One professional soccer team, during their inaugural season. I managed...