The Psychology Behind Sports Fandom
To understand the psychology of fans, we must recognize sports are more than a pastime; it's an integral part of many people's identities.
top of page
Master the Art of Connection
Success hinges on more than just trends. It’s about crafting stories that reflect genuine moments of triumph, challenge, or joy. 🏅
Beyond the Field
The National Women's Soccer League and UKG announce a groundbreaking collaboration with a new program called the "Beyond the Field."
Serve Successfully with Clever Marketing Campaigns
Sportswear company On just served an awesome campaign and all it took was: Two icons. One match. Zero ball. 🎾
Back on Home Turf
After 56 days of traveling for away matches, this weekend marked a special occasion: Lexington Sporting Club finally returned home to play!
Maximize Fan Engagement
Fan engagement is the heartbeat of a successful brand. It's not only about products; it's creating a holistic experience all around. 🏟️
The USL W League's Vision for Growth
The USL W League is not just another soccer league; it is a beacon of hope, a catalyst for change, and a leader in nurturing the next genera
Road to the Super League
It has been a journey filled with anticipation and dedication ever since Lexington Sporting Club announced its intention to field a fully...
Louisville’s Pro Soccer Facility: Available as 2026 World Cup Base Camp
Louisville and Lynn Family Sports Vision & Training Center are officially available as a “Team Base Camp” for for the 2026 FIFA World Cup.
Louisville Kicks Off Pride Celebrations
From matches and a four-day summit to merchandise and fundraisers, there are several opportunities for fans to celebrate this Pride month.
A New Era of Women's Soccer Begins
This match is more than just a game; it’s a celebration of community and the growing support for women's sports.
adidas Champions Athletes Under Pressure
In a world where the spotlight can be both electrifying and daunting, adidas' message is clear: pressure doesn't have to be a burden.
A Weekend to Remember
What an amazing weekend for Lexington Sporting Club!! The club’s USL League One team and W League team both won!
USL W League Announcements
Last week was full of USL W League news in the Bluegrass! Racing Louisville unveiled its stellar roster for the USL W League season that...
The Power of Networking
What I’ve enjoyed the most working in the sports industry is the connections I’ve made. A few years ago I felt stagnant and unfulfilled...
BayLeigh Joins the Bluegrass Soccer Cast
I'm happy to announce that I'm a Contributing Writer for the Bluegrass Soccer Podcast!
Smashing Records & Ratings
If you build it, they will come. Don't let anyone fool you: women's sports are entertaining as hell!
On This Day In History
On this day in 1985, the iconic Air Jordan 1s are released. His shoes brought in $70 million in the first three months.
Hands Down Stella Artois Won With Their Marketing Campaign
Stella Artois partnered with an iconic British celebrity ... but not for his face and dashing good looks.
Community Outreach in Sports
Cheers to the Club's first win of the season!! The following day the lads celebrated with the Pope at the St. Patrick’s Day Parade!
International Women's Day
Today and everyday I am grateful for the women who fought for our future—and those who keep fighting—so I can have so many opportunities.
Super Bowl Marketing
For the second year in a row, the average cost of a 30-second ad during the Super Bowl was $7 million (The New York Times). Every year it...
National Girls & Women in Sports Day
National Girls & Women in Sports Day is an annual day in February to celebrate women and girls accomplishments in sports.
Celebrate National Philanthropy Day
National Philanthropy Day is all about recognizing the incredible work people do to give back to their communities. As Community Work Lead,
bottom of page