Creative Marketing Taps Into Nostalgia
In today’s fast-paced world, where trends come and go in the blink of an eye, tapping into nostalgia is a powerful marketing strategy. 🎨
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Unlock the Power of Emotion in Marketing
Great marketing doesn't showcase products and services. It ignites emotions. You have to sell the feeling your service/product embodies. 🧠
Elevate Your Portfolio
In today's digital age, it pays to show your worth with concrete numbers. Humble Brag optional, but encouraged. 😉
Master the Art of Connection
Success hinges on more than just trends. It’s about crafting stories that reflect genuine moments of triumph, challenge, or joy. 🏅
Heinz Gets ‘Ketchy’ with a Savvy Twist
At first glance, the photo might seem simple, but it's the subtlety the shadow that transforms it from ordinary to extraordinary. 🍅
Balance Professionalism and Creativity on LinkedIn
There's no one size fits all to professionalism. Don’t be afraid to let your creativity shine through your professional lens. 📸
Crack the Code to Consumer Behavior
Understanding the "why" behind consumer behavior is crucial to long-term success. It's not just about what people do, but why they do it. 🛍
Serve Successfully with Clever Marketing Campaigns
Sportswear company On just served an awesome campaign and all it took was: Two icons. One match. Zero ball. 🎾
Satisfy Your Cravings
The latest campaign from McDonald's is more than just a catchy slogan; it's a subtle nod to their unwavering commitment to 24/7 service. 🍟
Maximize Fan Engagement
Fan engagement is the heartbeat of a successful brand. It's not only about products; it's creating a holistic experience all around. 🏟️
adidas Champions Athletes Under Pressure
In a world where the spotlight can be both electrifying and daunting, adidas' message is clear: pressure doesn't have to be a burden.
Lessons From A Project Manager
As a first-time project manager, I've been challenged in new ways and put to the test in many ways. I won't sugarcoat it: it was difficult.
The Power of Networking
What I’ve enjoyed the most working in the sports industry is the connections I’ve made. A few years ago I felt stagnant and unfulfilled...
BayLeigh Joins the Bluegrass Soccer Cast
I'm happy to announce that I'm a Contributing Writer for the Bluegrass Soccer Podcast!
Hands Down Stella Artois Won With Their Marketing Campaign
Stella Artois partnered with an iconic British celebrity ... but not for his face and dashing good looks.
The Power of Websites
With the continued accelerated rise of social media, it might be easy to think websites are becoming a thing of the past, but it's not true.
International Women's Day
Today and everyday I am grateful for the women who fought for our future—and those who keep fighting—so I can have so many opportunities.
How To Use Case Studies
Whether it's a design portfolio, marketing portfolio, or another portfolio, it's crucial to add case studies that make you shine.
Content Pillars 101
Content pillars are topics your brand will consistently discuss, amplify, or create content for online, particularly on social media.
Super Bowl Marketing
For the second year in a row, the average cost of a 30-second ad during the Super Bowl was $7 million (The New York Times). Every year it...
Make Your Content Scannable
How do you browse the internet. You skim through articles, right? You're not alone. Your audience doesn't read your post—they scan it.
Barbie: The World Tour
Trends come and go like the tide, but ideas truly live for ever. The doll has been a recreated and reborn countless times over the years.
The Importance of Headshots
In the digital world we're living in, it's more important than ever to put your best foot forward with professional headshots.
Happy New Year!
A new year calls for introductions. My hobbies include crafting, reading, writing, and watching films or television.
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