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The New Wave of Sports Advertising Breaking All the Rules
Discover how 2025’s boldest sports campaigns—from the WNBA’s fierce stars to Nike’s empowering Super Bowl ad—are redefining sports advertising with passion, innovation, and unforgettable moments. 🏆


The Fight for Visibility in Sports Media
Women’s sports are finally getting the spotlight—but algorithms could be dimming it. Here’s how AI is shaping what we see, and why it matters. 🦹🏻♀️


Get Ready for the NBA Finals with a Trip Down Memory Lane
Experience the excitement of the NBA Finals through the “Unforgettable Awaits” campaign, blending legendary basketball moments, star-studded cameos, and fan passion that spans generations. 🏀


New Airbnb Who Dis
Airbnb has officially leveled up. Beyond quirky lofts and beachy bungalows, you can now snag on‑demand spa treatments, private chefs, and VIP experiences hosted by celebs—all straight from the app. It’s the end of checklist tourism and travel like you own the place.


HBO Tried to Go Max and Lost the Plot
HBO Max ditched “HBO” and got a case of streaming identity crisis. Now it’s back—because sometimes, you just can’t quit your ex (or your brand), no matter how hard you try to move on. 📺


Nostalgia Hurts: Final Destination’s Viral Return
The Final Destination franchise is back—and so is your fear of logging trucks. Dive into the terrifyingly genius marketing campaign that's gone viral for turning millennial trauma into movie hype. 🎬


The Subtle Revolution of Amazon’s Rebrand
Discover how Amazon’s first brand refresh in over 20 years introduces new fonts, colors, and a smart logo-generation system to unify over 50 sub-brands under one modern, scalable identity. 🤖


How Brands Are Turning Coachella Into a Marketing Wonderland
Explore the top brand activations years past, from immersive lounges to viral marketing moments. See how brands are shaping festivals. 🪩


The CEO x CMO Disconnect
CEOs are giving CMOs better grades, but challenges remain. Explore key insights on how marketing leaders are perceived in the C-suite. 👩🏫


Why Gen Z Loves ‘Little Treats’ And How Brands Are Cashing In
Discover how Gen Z’s ‘little treat culture’ is reshaping brand marketing. 🍬


Strong Branding Beats a Perfect Product
Brand perception is more important than product perfection. Discover how building trust and recognition can help your business stand out. 🔔


Beyond Profits: Why Customers Want Brands to Make a Difference
In today’s world, consumers are looking for more than just quality products and services—they want to support brands that align with...


March Madness Marketing Magic
From influencer partnerships to viral trends, learn how brands can connect with millions of viewers and elevate their campaigns in March. ⭐️


Beyond the Bucket: KFC’s Surprising Move Toward Sustainability
Discover how KFC’s “Sun Stats” campaign uses light and shadow to creatively showcase their solar-powered sustainability efforts. 🍗


Correcting Autocorrect: The Campaign Fighting for Name Inclusion
Explore the I Am Not a Typo campaign challenging autocorrect bias, advocating for Big Tech promoting inclusivity in digital spaces. 📲
SNAPSHOTS OF BAYLEIGH'S LIFE

























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