Get to Know BayLeigh

BayLeigh [she/her] is a digital marketing coordinator at the intersection of sports, pop culture, and storytelling. She's an avid soccer enthusiast and Kentucky basketball fan. BayLeigh loves to travel and is currently fulfilling her dream of becoming a certified scuba diver. Her hobbies include crafting, writing, reading, and watching films. With a lifelong involvement in fan culture, she enjoys chatting about books and films as well as how these stories reflect or influence our reality.

Since August 2023, BayLeigh has worked with the Lexington Sporting Club, including during their inaugural men's and women's seasons. She often works on the field and in the press box to help the marketing team. In addition, she also supports retail operations and major events such as a Trick-or-Treat night and 2025-26 Super League Kit Reveal. BayLeigh wears many hats, and she gained a deeper appreciation for what it takes to operate a professional sports team.

Hand holding a remote control in a cozy living room. TV displays "Universal." Shelves and plants in the background, relaxed atmosphere.

NBCUniversal Scores Big Record Ad Sales Ahead of NFL and Super Bowl LX

NBCUniversal scores big with a Super Bowl LX ad sellout, Peacock's growth, and record-breaking upfront sales fueled by sports and streaming. 🏆

Fans on a racetrack bridge hold yellow and red flags in smoke. Energetic mood, surrounded by a green haze, with trees in the background.

How Creative Activations Are Redefining Formula 1 Sponsorship

Discover how F1’s 2025 season is redefining sponsorship with creative activations, $665M in brand value, and global digital growth. 🏎️

Hands holding game controllers, playing a soccer video game on a TV. Blurred green field on screen, intense focus, casual setting.

Scoring Big on Reddit: Where Sports Conversations Thrive

Reddit’s new 2025–26 Sports Playbook reveals how sports fans engage on the platform—and how brands can tap into real-time passion and growth. 🏂

Colorful pins displayed on racks and table with decorated beige clogs. Yoco payment sign nearby, creating a vibrant market scene.

Meet the New Marketing Power Duo Behind Crocs & Hey Dude

From clogs to cool:Meet the new marketing duo driving Crocs & Hey Dude into their next big chapter. 🤩

Clear Coca-Cola glass bottle on a neutral surface with a blurred, bokeh background. The text "Coca-Cola" is visible on the bottle.

Coca-Cola Rethinks Smartwater Marketing with Aniston’s Return

Jennifer Aniston returns to star in Smartwater’s latest campaign, blending celebrity appeal, data-driven strategy, and creative storytelling across digital, social, and out-of-home channels. 💧

Audio equipment on a desk with vibrant blue and pink lighting. Includes headphones, microphone, audio interface, tripod, and phone.

Goodbye, Trending Page - Hello, Personalized YouTube!

YouTube retires its Trending page in favor of tailored recommendations, Shorts discovery, and new tools that help creators grow. 📹

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Special Feature

PASSIONATE LEADER & CREATOR

BayLeigh’s Year of Service as an AmeriCorps VISTA

DURATION: August 2017-18

SITE: Kentucky Interpreter & Translator Association

COHORT: The Plantory

ROLE: Language Access Outreach Specialist

As a creative social media specialist with a strong desire to uplift and support her community, serving as an AmeriCorps VISTA was a pivotal experience in both BayLeigh's personal and professional growth. It gave her the opportunity to learn about capacity building and gain firsthand insight into how nonprofit's operate behind the scenes. During her year of service, BayLeigh played a key role in expanding the nonprofit's digital marketing, fundraising, and outreach efforts. She successfully developed over $4,100 in in-kind resources, non-grant cash, and grant-related funding, and helped ensure 58 individuals received essential health and wellness services. This role allowed BayLeigh to contribute meaningfully to a mission close to her heart while giving back to her community.