GET TO KNOW BAYLEIGH
Social Media Specialist. Email Manager. Digital Storyteller. Board Member.
Based in Kentucky, BayLeigh is a digital marketing specialist at the intersection of storytelling, pop culture, and advocacy. She enjoys spending time with her French Bulldog and friends. Her hobbies include crafting, writing, reading, and watching films or shows. As a lifelong member of fandoms, she enjoys chatting about books and films as well as how these stories reflect or influence our reality. With a passion for marketing, BayLeigh is looking to make a change, the digital way.
BayLeigh graduated with a Bachelor of Arts degree Writing, Rhetoric, and Communication as well as a minor in Sociology from Transylvania University; her years in undergrad fostered her keen interest in digital media and storytelling. As a scholar, she studied multiple communication theories, sociological ideologies, and rhetorical methodologies. Her liberal arts education challenged BayLeigh significantly as a student and a writer. She grew significantly as a thinker and rhetorician, exploring how her passions for pop culture and storytelling are related to academia. Take a moment and explore BayLeigh's academic portfolio.
In 2023, BayLeigh worked part-time as a Broadcast Coordinator with the Lexington Sporting Club during their inaugural season. Her primary responsibility included managing and submitting a spreadsheet for broadcasters to announce sponsors during home games. During matches, she often supported hospitality activities in the Owners' Suite and community outreach activities such as working a booth at a Back-to-School Night. At this event, BayLeigh was able to utilize her second language to communicate with native Spanish-speakers, which was a very pleasant surprise! BayLeigh wore many different hats and she's very excited for what's in store for the club's future!
Furthermore, BayLeigh is an innovative social media specialist and content strategist with experience strengthening marketing strategies by analyzing key performance indicators, managing social media, designing engaging content or documents, and launching other creative initiatives. While her marketing experience lies primarily in the nonprofit sector, she is eager to explore new industries and collaborate with other passionate creators to make positive change. Explore BayLeigh's marketing portfolio and review her LinkedIn profile for a better understanding of her professional work experience.
HOT OFF THE PRESS
I'm happy to announce that next season I'll serve as the Community Work Lead with The Railbirds, the official supporters group for the Lexington Sporting Club. In this role, I'm responsible for organizing community outreach events and volunteer opportunities for fans during the 2024 season.
After studying abroad in Spain, I wrote about how living with a host family positively impacted my experience. This is featured on the Kentucky Institute for International Studies’ Student Blog to help other students learn more about studying abroad with a KIIS program.
PLM GUEST FEATURE
In 2021, I wrote a brief guest feature for Pretty Little Marketer’s LinkedIn. I offered advice on finding a way to create a portfolio in order to showcase your projects or skills. I also recommended thinking out of the box and encouraged readers not to be afraid to ask for help creating their portfolio.
I served as an AmeriCorps VISTA with the Kentucky Interpreter and Translator Association through the Plantory VISTA Network for one year. At the end of my term, The Plantory highlighted my achievements during my year of service with the nonprofit on their Facebook.
During my final year of college, I interned with RADIOLEX's Spanish language station: El Pulso WLXL 95.7. I also edited some of the Spanish language shows and uploaded them to SoundCloud. I even recorded a few PSA's in Spanish and English that you may have heard on the radio.
In October 2020, I launched the first newsletter of Access Language Solutions' quarterly newsletters series known as The Interpreter Files. This issue covered language access news and interpreting/translation updates in Kentucky as well as introduced me as the nonprofit’s Marketing Specialist.