top of page


Maximize Fan Engagement
Fan engagement is the heartbeat of a successful brand. It's not only about products; it's creating a holistic experience all around. 🏟️


Road to the Super League
It has been a journey filled with anticipation and dedication ever since Lexington Sporting Club announced its intention to field a fully...


adidas Champions Athletes Under Pressure
In a world where the spotlight can be both electrifying and daunting, adidas' message is clear: pressure doesn't have to be a burden.


My Journey Towards Self-Discovery
As I celebrate turning 29, I've thought about how I want to spend the last year of my twenties. Unfiltered. Authentic. Refreshingly Real.


The Power of Networking
What I’ve enjoyed the most working in the sports industry is the connections I’ve made. A few years ago I felt stagnant and unfulfilled...


BayLeigh Joins the Bluegrass Soccer Cast
I'm happy to announce that I'm a Contributing Writer for the Bluegrass Soccer Podcast!


Smashing Records & Ratings
If you build it, they will come. Don't let anyone fool you: women's sports are entertaining as hell!


On This Day In History
On this day in 1985, the iconic Air Jordan 1s are released. His shoes brought in $70 million in the first three months.


The Power of Websites
With the continued accelerated rise of social media, it might be easy to think websites are becoming a thing of the past, but it's not true.


International Women's Day
Today and everyday I am grateful for the women who fought for our future—and those who keep fighting—so I can have so many opportunities.


How To Use Case Studies
Whether it's a design portfolio, marketing portfolio, or another portfolio, it's crucial to add case studies that make you shine.


Happy New Year!
A new year calls for introductions. My hobbies include crafting, reading, writing, and watching films or television.


Marketing For Nonprofits
Founded in 2017 in Lexington, Kentucky, Access Language Solutions is a 501(c)3 nonprofit that aims to meet the state’s ever-growing...


Marketing Keywords
Whether it's online or offline, the marketing industry is incredibly vast. Social media marketing, email marketing, and digital marketing...


Tis the Season
No one does marketing quite like Spotify! For the past 48 hours, I bet your newsfeed has been FULL of Spotify Wrapped posts—just like mine.
SNAPSHOTS OF BAYLEIGH'S LIFE

























bottom of page