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  • Writer's pictureBayLeigh Routt

Marketing Keywords

Whether it's online or offline, the marketing industry is incredibly vast. Social media marketing, email marketing, and digital marketing are only three of the many branches that make up the marketing field. The marketing industry is constantly evolving and expanding, so it can be difficult keeping up with terminology. When you're new to the field or a particular branch, it can seem really daunting if you don't know every word, abbreviation, or term. We all start off new to the marketing industry so don't lose hope!


Here a few marketing keywords every social media specialist should know:


1. Return On Investment (ROI)

Return On Investment is a ratio that evaluate the efficiency of an investment. ROI determines how much you earn based on your investment. For example, if you pay $10 to promote a post and make $10 from a customer because of that post that would have a ROI of 100%.


2. Engagement Rate

Engagement rate are metrics used to track how involved your audience is with your content. Social media users engage with content by liking, sharing, or commenting on the post. The engagement rate is calculated by the amount of interactions on a post relative to the reach or your follower count.


3. Key Performance Indicator (KPI)

A key performance indicator is a measurement used to evaluate success. A KPI provides objectives and milestones for you to teach with you content and helps realistically gauge your content’s success.


4. Post Impressions

Post impressions are the number of times of your content is displayed to people on a platform. This does not include clicks, likes, comments, or actual engagement of any kind. Post impressions are simply how many times it is viewed.


5. SEO vs SEM

Search Engine Optimization (SEO) is the process of organically improving your website traffic and reach; this includes using meta data and other free tactics. On the other hand, Search Engine Marketing (SEM) is the process of increasing your website’s visibility and traffic at a cost—usually with paid advertisements.


Person holding smartphone with colored lights

How many of these keywords did you know? In a field that's constantly growing at lightning speed, it can be overwhelming trying to keep up with new terminology, strategies, and information. That's why I recommend getting involved in the industry. Follow other accounts like Pretty Little Marketer or Shine With Natasha, subscribe to blogs or marketing newsletters from trustworthy brands like the Later Blog, find a marketing mentor, and connect with peers in your branch of marketing who can help you learn.

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