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Super Bowl Marketing
For the second year in a row, the average cost of a 30-second ad during the Super Bowl was $7 million (The New York Times). Every year it...


Happy New Year!
A new year calls for introductions. My hobbies include crafting, reading, writing, and watching films or television.


Marketing For Nonprofits
Founded in 2017 in Lexington, Kentucky, Access Language Solutions is a 501(c)3 nonprofit that aims to meet the state’s ever-growing...


Marketing Keywords
Whether it's online or offline, the marketing industry is incredibly vast. Social media marketing, email marketing, and digital marketing...


Tis the Season
No one does marketing quite like Spotify! For the past 48 hours, I bet your newsfeed has been FULL of Spotify Wrapped posts—just like mine.


A Long List of Starbucks Lovers
Marketing comes in all forms: videos, social media, radio ads, magazines—to name a few.


Threads Tests Tags
It's not hashtags but it's kinda like hashtags. Last Wednesday Threads announced it launched topic tags. How is this different?


Build A Digital Portfolio
In 2023, it's becoming increasingly more common for digital creators, artists, and other creative types to need a digital portfolio....


Start Using Canva
Canva is an amazing content creation tool website that was launched in 2012. It is great for beginners and used by professionals too. You...


Social Media Accessibility
As content creators, marketing specialists, and/or small business owners, it's important that we make our digital content accessible....


Building Confidence
It can be difficult putting ourselves out there, especially at work. Luckily, there are lots of great resources to build your confidence!


Intro to Email Marketing
Utilizing email newsletters regularly is a powerful marketing strategy because it arrives directly in your clients’ hands via their inbox.


Launch A Personal Brand
Now you might be thinking: what exactly is a personal brand? Personal branding is the effort to communicate and present your value or ideas.


Social Media Career Report
Hootsuite just released their 2023 Social Media Career Report detailing the current state of the social media industry. The social media...


The Value of Testimonials
Take this as your sign to share impact stories and testimonials from a wide range of people in your life to highlight your experience.
SNAPSHOTS OF BAYLEIGH'S LIFE

























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