The USL W League's Vision for Growth
The USL W League is not just another soccer league; it is a beacon of hope, a catalyst for change, and a leader in nurturing the next genera
top of page
Road to the Super League
It has been a journey filled with anticipation and dedication ever since Lexington Sporting Club announced its intention to field a fully...
Louisville’s Pro Soccer Facility: Available as 2026 World Cup Base Camp
Louisville and Lynn Family Sports Vision & Training Center are officially available as a “Team Base Camp” for for the 2026 FIFA World Cup.
Louisville Kicks Off Pride Celebrations
From matches and a four-day summit to merchandise and fundraisers, there are several opportunities for fans to celebrate this Pride month.
A New Era of Women's Soccer Begins
This match is more than just a game; it’s a celebration of community and the growing support for women's sports.
adidas Champions Athletes Under Pressure
In a world where the spotlight can be both electrifying and daunting, adidas' message is clear: pressure doesn't have to be a burden.
Lessons From A Project Manager
As a first-time project manager, I've been challenged in new ways and put to the test in many ways. I won't sugarcoat it: it was difficult.
A Weekend to Remember
What an amazing weekend for Lexington Sporting Club!! The club’s USL League One team and W League team both won!
USL W League Announcements
Last week was full of USL W League news in the Bluegrass! Racing Louisville unveiled its stellar roster for the USL W League season that...
My Journey Towards Self-Discovery
As I celebrate turning 29, I've thought about how I want to spend the last year of my twenties. Unfiltered. Authentic. Refreshingly Real.
The Power of Networking
What I’ve enjoyed the most working in the sports industry is the connections I’ve made. A few years ago I felt stagnant and unfulfilled...
BayLeigh Joins the Bluegrass Soccer Cast
I'm happy to announce that I'm a Contributing Writer for the Bluegrass Soccer Podcast!
Smashing Records & Ratings
If you build it, they will come. Don't let anyone fool you: women's sports are entertaining as hell!
On This Day In History
On this day in 1985, the iconic Air Jordan 1s are released. His shoes brought in $70 million in the first three months.
Hands Down Stella Artois Won With Their Marketing Campaign
Stella Artois partnered with an iconic British celebrity ... but not for his face and dashing good looks.
Community Outreach in Sports
Cheers to the Club's first win of the season!! The following day the lads celebrated with the Pope at the St. Patrick’s Day Parade!
The Power of Websites
With the continued accelerated rise of social media, it might be easy to think websites are becoming a thing of the past, but it's not true.
International Women's Day
Today and everyday I am grateful for the women who fought for our future—and those who keep fighting—so I can have so many opportunities.
DreamWorks Land
Breaking news, theme park fans! DreamWorks Land is going to be full of attractions inspired by fan favorite stories and beloved characters.
How To Use Case Studies
Whether it's a design portfolio, marketing portfolio, or another portfolio, it's crucial to add case studies that make you shine.
Content Pillars 101
Content pillars are topics your brand will consistently discuss, amplify, or create content for online, particularly on social media.
Super Bowl Marketing
For the second year in a row, the average cost of a 30-second ad during the Super Bowl was $7 million (The New York Times). Every year it...
National Girls & Women in Sports Day
National Girls & Women in Sports Day is an annual day in February to celebrate women and girls accomplishments in sports.
Make Your Content Scannable
How do you browse the internet. You skim through articles, right? You're not alone. Your audience doesn't read your post—they scan it.
SNAPSHOTS OF BAYLEIGH'S LIFE
bottom of page