Cheers to Stella Artois for their stellar* new campaign! *Pun intended 😉 Stella Artois partnered with one of the most iconic British celebrities, but not for his face. In a refreshing twist, their ad humorously admits, “unfortunately, his face was a bit distracting,” putting the spotlight on David Beckham’s hands and their products.
It’s bold to center the brand rather than shining the light on such an iconic celebrity endorser, but when done thoughtfully, the return on investment is legendary. What do you think of the ‘A Taste Worth More’ marketing campaign?