Discover how Amazon’s first brand refresh in over 20 years introduces new fonts, colors, and a smart logo-generation system to unify over 50 sub-brands under one modern, scalable identity. 🤖

Discover how Gen Z’s ‘little treat culture’ is reshaping brand marketing. 🍬

Boston's new women's soccer team is rebranding after facing criticism for its initial marketing campaign. Discover the challenges ahead. ⚽️

Discover Meghan Markle’s newly rebranded lifestyle brand, As Ever—a refined take on food, gardening, entertaining, and mindful living. ✨

Explore how the 2024 MLS season broke records with $339M in sponsor media value and a transformative Apple TV partnership. ⚽️

In recent years, you may have heard companies are dedicating more time to building their social responsibility and highlighting how they...

Last week I failed ... or so I thought. Since March 5, I had posted one blog post a week totaling 25 blog posts in 4 months. Until last...

What are you looking forward to most this summer? Many of us are excited about a fun vacation out of town, weekends at the pool, or no...

One of my goals for 2022 is to grow my personal brand, and developing my blog and my online portfolio seemed like the best place to...

As content creators, marketing specialists, and/or small business owners, it's important that we make our digital content accessible....

Growth and happiness lie in the fear of the unknown. It's scary—frankly terrifying at times—putting ourselves out there and trying...

Did you know that there are 4 billion daily email users? That number is expected to keep climbing; in fact, by 2025, HubSpot estimates...

Building a personal brand is crucial, especially for creative people in a creative position or artistic field. In the beginning, it can...

When you hear about brand kits, what do you think? Graphic design. Logos. Big brands. Lots of work. Expensive. If you thought any of...