HBO Max ditched “HBO” and got a case of streaming identity crisis. Now it’s back—because sometimes, you just can’t quit your ex (or your brand), no matter how hard you try to move on. 📺

The Final Destination franchise is back—and so is your fear of logging trucks. Dive into the terrifyingly genius marketing campaign that's gone viral for turning millennial trauma into movie hype. 🎬

Discover how Amazon’s first brand refresh in over 20 years introduces new fonts, colors, and a smart logo-generation system to unify over 50 sub-brands under one modern, scalable identity. 🤖

Discover how Gen Z’s ‘little treat culture’ is reshaping brand marketing. 🍬

Boston's new women's soccer team is rebranding after facing criticism for its initial marketing campaign. Discover the challenges ahead. ⚽️

Discover Meghan Markle’s newly rebranded lifestyle brand, As Ever—a refined take on food, gardening, entertaining, and mindful living. ✨

Explore how the 2024 MLS season broke records with $339M in sponsor media value and a transformative Apple TV partnership. ⚽️

In recent years, you may have heard companies are dedicating more time to building their social responsibility and highlighting how they...

Last week I failed ... or so I thought. Since March 5, I had posted one blog post a week totaling 25 blog posts in 4 months. Until last...

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Did you know that there are 4 billion daily email users? That number is expected to keep climbing; in fact, by 2025, HubSpot estimates...

Building a personal brand is crucial, especially for creative people in a creative position or artistic field. In the beginning, it can...