top of page


HBO Tried to Go Max and Lost the Plot
HBO Max ditched “HBO” and got a case of streaming identity crisis. Now it’s back—because sometimes, you just can’t quit your ex (or your brand), no matter how hard you try to move on. 📺


Nostalgia Hurts: Final Destination’s Viral Return
The Final Destination franchise is back—and so is your fear of logging trucks. Dive into the terrifyingly genius marketing campaign that's gone viral for turning millennial trauma into movie hype. 🎬


The Subtle Revolution of Amazon’s Rebrand
Discover how Amazon’s first brand refresh in over 20 years introduces new fonts, colors, and a smart logo-generation system to unify over 50 sub-brands under one modern, scalable identity. 🤖


Why Gen Z Loves ‘Little Treats’ And How Brands Are Cashing In
Discover how Gen Z’s ‘little treat culture’ is reshaping brand marketing. 🍬


Boston’s Women’s Soccer Team to Rebrand After Backlash
Boston's new women's soccer team is rebranding after facing criticism for its initial marketing campaign. Discover the challenges ahead. ⚽️


Meghan Markle Reinvents Her Lifestyle Brand: Meet As Ever
Discover Meghan Markle’s newly rebranded lifestyle brand, As Ever—a refined take on food, gardening, entertaining, and mindful living. ✨


Money, Media, and Messi: The MLS Sponsorship Report
Explore how the 2024 MLS season broke records with $339M in sponsor media value and a transformative Apple TV partnership. ⚽️


What is Social Responsibility?
In recent years, you may have heard companies are dedicating more time to building their social responsibility and highlighting how they...


A Hiccup Isn't Failure
Last week I failed ... or so I thought. Since March 5, I had posted one blog post a week totaling 25 blog posts in 4 months. Until last...


How To Unplug As A Marketer
What are you looking forward to most this summer? Many of us are excited about a fun vacation out of town, weekends at the pool, or no...


I Wrote 18 Posts In 18 Weeks
One of my goals for 2022 is to grow my personal brand, and developing my blog and my online portfolio seemed like the best place to...


Social Media Accessibility 101
As content creators, marketing specialists, and/or small business owners, it's important that we make our digital content accessible....


Launching My Personal Brand
Growth and happiness lie in the fear of the unknown. It's scary—frankly terrifying at times—putting ourselves out there and trying...


Email Marketing 101
Did you know that there are 4 billion daily email users? That number is expected to keep climbing; in fact, by 2025, HubSpot estimates...


Building A Personal Brand
Building a personal brand is crucial, especially for creative people in a creative position or artistic field. In the beginning, it can...
SNAPSHOTS OF BAYLEIGH'S LIFE
bottom of page