What I Write | BayLeigh Routt

Hand with tattoos holds red McDonald's fries box against cloudy sky. Bright and uplifting.

Play, Peel, and Win at McDonald’s

McDonald’s Monopoly returns October 6 with a digital twist! Collect physical and app-based game pieces, win prizes, and earn 500 bonus Rewards points when you pre-register. 🍟

The Spiciest Partnership Yet

Popeyes and Hot Ones teamed up for September’s hottest brand collab, serving a limited-time spicy menu inspired by the viral YouTube series—from mild Sizzlin’ Sriracha Dippers to the infamous Last Dab sauce. 🔥

MARKETING

Foggy soccer field with empty green turf and white goal net in foreground. Misty trees and stadium lights in the hazy background.

USMNT Looks Strong Ahead of World Cup

USMNT shows confidence, skill, and depth in key September camp ahead of the 2026 World Cup. ⚽️

SPORTS

Magazine on Adidas sneakers evolution from 1970 to 2020, featuring six shoe designs. Text reads "WHERE SPORT AND ARTS MERGE".

Why Nike’s Social Media Feeds Are the Future of Brand Storytelling

Discover how Nike turned social media into a global storytelling machine. From athlete partnerships and emotional branding to bold activism and community-driven content, learn how Nike redefined what it means to inspire—and how your brand can too. ⭐️

MARKETING

Basketball on court with players nearby, focus on wooden floor and seating area. Audience watches in background, lively atmosphere.

NBA Marketing Enters Its Next Chapter

NBA CMO Tammy Henault steps down after transforming the league’s global marketing strategy—refreshing the brand, connecting with new audiences, and launching innovative campaigns that redefined the NBA’s global identity. 🏀

SPORTS