Scoring Big on Reddit: Where Sports Conversations Thrive

Sports conversations have always had a home online, but Reddit is quickly becoming one of the biggest arenas for fan engagement. To spotlight this trend, Reddit has released its 2025–26 Sports Playbook, a 26-page guide that explores how fans interact on the platform—and how brands can join the conversation.

Photo Credit: Reddit

The numbers are hard to ignore: sports communities on Reddit grew 26% year-over-year, while the platform added nearly 20 million daily active users in the last year alone. According to Reddit’s own data, users on the app are more dedicated sports fans than those on other social media platforms. From heated debates to real-time game reactions, the passion is there—and it’s growing.

So what does this mean for advertisers and marketers? The playbook breaks down:

• Fan behavior and engagement trends across major leagues

• Ad options and campaign strategies designed to fit seamlessly into sports communities

• Promotion styles that resonate most with Redditors

• A calendar of key sporting events, perfect for planning timely campaigns

For fans, this means the communities you already love are getting more attention. For brands, it’s a chance to connect with audiences in a space where excitement runs high and loyalty is strong. Done right, these campaigns won’t feel like ads—they’ll feel like joining the crowd in the stadium.

With sports talk thriving and live-game engagement at an all-time high, Reddit isn’t just a place to follow the score—it’s where the roar of the crowd lives online. And for marketers, it just might be the perfect time to get in the game.