NBA Marketing Enters Its Next Chapter

When Tammy Henault joined the NBA in 2022, she didn’t just bring marketing experience—she brought momentum. After nearly three years as the league’s Chief Marketing Officer, Henault announced in a LinkedIn post that she’ll be stepping down on September 26 to “pursue other opportunities.” During her tenure, Henault reimagined what it means to market basketball on a global stage. She led a full refresh of the NBA brand, connecting the league more deeply with young and multicultural audiences, and turning its message into something that resonated far beyond the court.

From Paramount+ to the NBA, Henault carried a storyteller’s mindset—one that powered campaigns running in over 200 countries worldwide and brought the game to life through community, data, experiential, and creator marketing. Her vision didn’t stop at storytelling, though; it built experiences.

Think NBA House, the immersive fan space that turned the sport into a shared cultural event. Think the in-season tournament, which added a new pulse to the schedule. And think of partnerships like the global collaboration with UnitedMasters, where basketball met music in a way that celebrated creativity and identity.

As she exits, a powerhouse team of NBA marketing leaders will carry the torch forward: Janine Dugre (brand and creative), Andy Heatley (media strategy), Claisian Phillips (DTC), Jenny Whitlock (global fan marketing), Jonathan Hsu (marketing operations), and Dana Tarricone (international). Together, they’ll continue what Henault started—building a brand that’s not just about basketball, but about culture, connection, and community.

Henault’s impact will linger long after she steps away because she didn’t just market the game. She redefined how the world experiences it.