The Spiciest Partnership Yet

Without a doubt my favorite brand collab from September is Popeyes Louisiana Kitchen teaming up with Hot Ones absolutely torched the competition (in the best way possible). The fast-food favorite joined forces with the YouTube sensation known for making celebrities cry over chicken wings, and the result? A limited-time menu that takes spice to new heights—from sassy sriracha to the infamous Last Dab.

Here’s why this collab had us reaching for both napkins and cameras:

🌶️ Sizzlin’ Sriracha Dippers (Mild) – Pickled garlic sriracha-marinated Chicken Dippers paired with cool buttermilk ranch and a Hot Ones sriracha sachet.

🔥 Smokin’ Rojo Sandwich (Medium) – Crispy chicken, tangy Los Calientes Rojo sauce, and pickles stacked on a toasted brioche bun — pure fire.

💀 Darin’ Dab Ghost Wings (Hot) – Bone-in or boneless wings dusted with ghost pepper dry rub and served with that dangerously delicious Last Dab Ranch.

🌋 The Last Dab (Extremely Hot) – The legendary Hot Ones sauce that separates the bold from the brave.

Photo Credit: Popeyes Louisiana Kitchen

For just $16.99, the Popeyes x Hot Ones Bundle gives fans a full flight of fiery flavor. And for the true heat-seekers, The Last Dab sachet can be added for $1 more—if you dare. To top it off, Popeyes even joined Hot Ones for a reunion episode featuring Keke Palmer, bringing even more entertainment to the mix. As Popeyes CMO Bart LaCount put it:

“Partnering with Hot Ones was a natural fit... we’re bringing the viral spice challenge straight to our guests’ tables.”

Between the bold flavors, the pop-culture crossover, and the unapologetic love of heat, this partnership was hands down our favorite brand collab of September. So, are you ready to blur the line between entertainment and flavor? Grab your napkins (and maybe a glass of milk) ‘cause the heat is officially on at Popeyes. 🌶️🔥