Great marketing doesn't showcase products and services. It ignites emotions. You have to sell the feeling that your service or product embodies. Your consumers seek: Passion. Freedom. Comfort. Tranquility. Success. Happiness. Connection. To truly connect with your audience, identify the core emotion behind your product/service and infuse it into your messaging to bring your brand to life.
Nike sells success and passion—not just shoes.
Apple sells creativity—not just computers.
What does your experience promise? A good campaign or strategy promotes your product/service, but it's emotion that seals the deal. Hit them in the feels and create marketing that resonates on a deeper level.
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