brand | BayLeigh Routt

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I'm making a change, the digital way.

Smartphone with "max" on screen, set against a colorful wall of blurred images, creating a dynamic, tech-focused atmosphere.

Smartphone with "max" on screen, set against a colorful wall of blurred images, creating a dynamic, tech-focused atmosphere.

HBO Tried to Go Max and Lost the Plot

HBO Max ditched “HBO” and got a case of streaming identity crisis. Now it’s back—because sometimes, you just can’t quit your ex (or your brand), no matter how hard you try to move on. 📺

Audience seated in a dimly lit theater with bright red chairs, focused on the screen. The atmosphere is attentive and engaged.

Audience seated in a dimly lit theater with bright red chairs, focused on the screen. The atmosphere is attentive and engaged.

Nostalgia Hurts: Final Destination’s Viral Return

The Final Destination franchise is back—and so is your fear of logging trucks. Dive into the terrifyingly genius marketing campaign that's gone viral for turning millennial trauma into movie hype. 🎬

Close-up of Apple and Amazon logos on illuminated devices, set against a moody dark background with purple and blue lighting.

Close-up of Apple and Amazon logos on illuminated devices, set against a moody dark background with purple and blue lighting.

The Subtle Revolution of Amazon’s Rebrand

Discover how Amazon’s first brand refresh in over 20 years introduces new fonts, colors, and a smart logo-generation system to unify over 50 sub-brands under one modern, scalable identity. 🤖

Tennis player with pink socks holds a racket on an indoor court, surrounded by scattered pink tennis balls. "Tennis Academy" sign in background.

Tennis player with pink socks holds a racket on an indoor court, surrounded by scattered pink tennis balls. "Tennis Academy" sign in background.

The World Is Watching and Women Athletes Are Delivering

Despite record-breaking success, women athletes continue to face significant pay gaps and inequality, highlighting the urgent need for fair compensation in sports. 💖

How Brands Are Turning Coachella Into a Marketing Wonderland

Explore the top brand activations years past, from immersive lounges to viral marketing moments. See how brands are shaping festivals. 🪩

Three people in a meeting room with colorful sticky notes on the wall. One presents data on a screen; others take notes and discuss. Vibrant and collaborative mood.

Three people in a meeting room with colorful sticky notes on the wall. One presents data on a screen; others take notes and discuss. Vibrant and collaborative mood.

The CEO x CMO Disconnect

CEOs are giving CMOs better grades, but challenges remain. Explore key insights on how marketing leaders are perceived in the C-suite. 👩‍🏫

Three women sit on outdoor steps, holding colorful boxes (purple, black, yellow) labeled SSIMS. They are smiling and appear cheerful.

Three women sit on outdoor steps, holding colorful boxes (purple, black, yellow) labeled SSIMS. They are smiling and appear cheerful.

Why Gen Z Loves ‘Little Treats’ And How Brands Are Cashing In

Discover how Gen Z’s ‘little treat culture’ is reshaping brand marketing. 🍬

Strong Branding Beats a Perfect Product

Strong Branding Beats a Perfect Product

Strong Branding Beats a Perfect Product

Brand perception is more important than product perfection. Discover how building trust and recognition can help your business stand out. 🔔

Beyond Profits: Why Customers Want Brands to Make a Difference

Beyond Profits: Why Customers Want Brands to Make a Difference

Beyond Profits: Why Customers Want Brands to Make a Difference

In today’s world, consumers are looking for more than just quality products and services—they want to support brands that align with...

Many Spalding basketballs closely packed together, some reflecting light. Bold text and logos visible. Predominantly orange hue.

Many Spalding basketballs closely packed together, some reflecting light. Bold text and logos visible. Predominantly orange hue.

March Madness Marketing Magic

From influencer partnerships to viral trends, learn how brands can connect with millions of viewers and elevate their campaigns in March. ⭐️

Three smiling people pose for a selfie, wearing "BOS NATION" hoodies in black and white. Casual, cheerful indoor setting.

Three smiling people pose for a selfie, wearing "BOS NATION" hoodies in black and white. Casual, cheerful indoor setting.

Boston’s Women’s Soccer Team to Rebrand After Backlash

Boston's new women's soccer team is rebranding after facing criticism for its initial marketing campaign. Discover the challenges ahead. ⚽️

Red table with KFC buckets of fried chicken, fries, drinks, and sauce. Text reads "31% of our restaurants operate with solar energy."

Red table with KFC buckets of fried chicken, fries, drinks, and sauce. Text reads "31% of our restaurants operate with solar energy."

Beyond the Bucket: KFC’s Surprising Move Toward Sustainability

Discover how KFC’s “Sun Stats” campaign uses light and shadow to creatively showcase their solar-powered sustainability efforts. 🍗

NIL Deals and the New Power of College Athletes

NIL Deals and the New Power of College Athletes

NIL Deals and the New Power of College Athletes

Discover how Carson Beck earned $10 million through NIL deals and what this means for the future of college athletics. 🏅

The A’One is More Than a Sneaker

The A’One is More Than a Sneaker

The A’One is More Than a Sneaker

WNBA star A’ja Wilson launches her first Nike signature shoe, the A’One, in a bold pink color way with a stylish apparel collection. 💖

A woman runs through a sunny park with trees and palm trees. Blue sky and text "As ever" in script. Peaceful and serene mood.

A woman runs through a sunny park with trees and palm trees. Blue sky and text "As ever" in script. Peaceful and serene mood.

Meghan Markle Reinvents Her Lifestyle Brand: Meet As Ever

Discover Meghan Markle’s newly rebranded lifestyle brand, As Ever—a refined take on food, gardening, entertaining, and mindful living. ✨

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SNAPSHOTS OF BAYLEIGH'S LIFE

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