When you think of KFC, sustainability might not be the first thing that comes to mind. But the fast-food giant is making moves toward a greener future, and they’ve found a clever way to share their progress. To highlight their solar-powered restaurant initiatives, KFC launched a creative campaign called "Sun Stats." Instead of a dry sustainability report packed with data, they turned to visual storytelling—using sunlight and shadows to illustrate their impact.
The campaign features three different table setups, each carefully designed so that the shape of light and shadow forms a data chart. It’s a subtle yet powerful way to convey information, transforming what could have been forgettable statistics into an engaging visual experience. This kind of creativity is exactly what makes corporate storytelling more compelling. A standard report might have been overlooked, but this campaign ensures the message sticks.
Through a simple, clever, and memorable visual metaphor, KFC delivers an “aha!” moment—helping audiences digest and (hopefully) retain the key takeaways about their sustainability journey. It’s proof that sometimes, the best way to share progress isn’t through words alone—but through the power of design and creativity.
Photo Credit: Punto 99