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Master the Art of Smart Marketing Campaigns
Shoe brand ON just served an awesome campaign. All it took was: Two icons. One match. Zero ball. 🎾


Back on Home Turf
After 56 days of traveling for away matches, this weekend Lexington Sporting Club finally returned home to play! ⚽️


Maximize Fan Engagement
Fan engagement is the heartbeat of a successful brand. It's not only about products; it's creating a holistic experience all around. 🏟️


The USL W League's Vision for Growth
The USL W League is not just another soccer league; it is a beacon of hope, a catalyst for change, and a leader in nurturing the next genera


Road to the Super League
It has been a journey filled with anticipation and dedication ever since Lexington Sporting Club announced its intention to field a fully...


Louisville’s Pro Soccer Facility: Available as 2026 World Cup Base Camp
Louisville and Lynn Family Sports Vision & Training Center are officially available as a “Team Base Camp” for for the 2026 FIFA World Cup.


Louisville Kicks Off Pride Celebrations
From matches and a four-day summit to merchandise and fundraisers, there are several opportunities for fans to celebrate this Pride month.


A New Era of Women's Soccer Begins
This match is more than just a game; it’s a celebration of community and the growing support for women's sports.


adidas Champions Athletes Under Pressure
In a world where the spotlight can be both electrifying and daunting, adidas' message is clear: pressure doesn't have to be a burden.


A Weekend to Remember
What an amazing weekend for Lexington Sporting Club!! The club’s USL League One team and W League team both won!


USL W League Announcements
Last week was full of USL W League news in the Bluegrass! Racing Louisville unveiled its stellar roster for the USL W League season that...


The Power of Networking
What I’ve enjoyed the most working in the sports industry is the connections I’ve made. A few years ago I felt stagnant and unfulfilled...


BayLeigh Joins the Bluegrass Soccer Cast
I'm happy to announce that I'm a Contributing Writer for the Bluegrass Soccer Podcast!


Smashing Records & Ratings
If you build it, they will come. Don't let anyone fool you: women's sports are entertaining as hell!


On This Day In History
On this day in 1985, the iconic Air Jordan 1s are released. His shoes brought in $70 million in the first three months.
SNAPSHOTS OF BAYLEIGH'S LIFE

























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