branding | BayLeigh Routt

Fans on a racetrack bridge hold yellow and red flags in smoke. Energetic mood, surrounded by a green haze, with trees in the background.

How Creative Activations Are Redefining Formula 1 Sponsorship

Discover how F1’s 2025 season is redefining sponsorship with creative activations, $665M in brand value, and global digital growth. 🏎️

SPORTS

Clear Coca-Cola glass bottle on a neutral surface with a blurred, bokeh background. The text "Coca-Cola" is visible on the bottle.

Coca-Cola Rethinks Smartwater Marketing with Aniston’s Return

Jennifer Aniston returns to star in Smartwater’s latest campaign, blending celebrity appeal, data-driven strategy, and creative storytelling across digital, social, and out-of-home channels. 💧

MARKETING

People watch a soccer match on a TV screen in a dimly lit room. The crowd is focused, and a "Caixa 313" sign is visible.

Sports Sponsorships Are Scoring Big With Younger Audiences

Gen Z prefers streaming, trusts athlete endorsements, and loves women’s sports—discover why that’s changing the sponsorship game. 🪩

SPORTS

Audio equipment on a desk with vibrant blue and pink lighting. Includes headphones, microphone, audio interface, tripod, and phone.

Goodbye, Trending Page - Hello, Personalized YouTube!

YouTube retires its Trending page in favor of tailored recommendations, Shorts discovery, and new tools that help creators grow. 📹

MARKETING

Person holds a phone, capturing two people smiling in striped outfits in a room with gray curtains. Person smiles in the background.

How Brands Are Using AI to Replace Influencers

TikTok expands its AI ad tools with avatars, text-to-video, and Adobe partnerships—reshaping influencer marketing while raising ethical concerns. 👾

MARKETING

Woman cheering at TV showing a hockey game in a cozy living room with blue walls, telescope, and modern decor, expressing excitement.

The New Wave of Sports Advertising Breaking All the Rules

Discover how 2025’s boldest sports campaigns—from the WNBA’s fierce stars to Nike’s empowering Super Bowl ad—are redefining sports advertising with passion, innovation, and unforgettable moments. 🏆

SPORTS

New Airbnb Who Dis

Airbnb has officially leveled up. Beyond quirky lofts and beachy bungalows, you can now snag on‑demand spa treatments, private chefs, and VIP experiences hosted by celebs—all straight from the app. It’s the end of checklist tourism and travel like you own the place.

MARKETING

Smartphone with "max" on screen, set against a colorful wall of blurred images, creating a dynamic, tech-focused atmosphere.

HBO Tried to Go Max and Lost the Plot

HBO Max ditched “HBO” and got a case of streaming identity crisis. Now it’s back—because sometimes, you just can’t quit your ex (or your brand), no matter how hard you try to move on. 📺

MARKETING

Audience seated in a dimly lit theater with bright red chairs, focused on the screen. The atmosphere is attentive and engaged.

Nostalgia Hurts: Final Destination’s Viral Return

The Final Destination franchise is back—and so is your fear of logging trucks. Dive into the terrifyingly genius marketing campaign that's gone viral for turning millennial trauma into movie hype. 🎬

MARKETING

Close-up of Apple and Amazon logos on illuminated devices, set against a moody dark background with purple and blue lighting.

The Subtle Revolution of Amazon’s Rebrand

Discover how Amazon’s first brand refresh in over 20 years introduces new fonts, colors, and a smart logo-generation system to unify over 50 sub-brands under one modern, scalable identity. 🤖

MARKETING