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The Fight for Visibility in Sports Media
Women’s sports are finally getting the spotlight—but algorithms could be dimming it. Here’s how AI is shaping what we see, and why it matters. 🦹🏻♀️


Game Days, Growth, and Gratitude
A look behind the scenes of building a soccer legacy in Kentucky from launching the Super League to opening a state-of-the-art venue. 🏟️


Go Bananas With Fan Engagement
The Savannah Bananas are not just a baseball team; they are a beacon of innovation in sports marketing. ⚾️


The Psychology Behind Sports Fandom
To understand the psychology of fans, we must recognize sports are more than a pastime; it's an integral part of many people's identities.


Back on Home Turf
After 56 days of traveling for away matches, this weekend Lexington Sporting Club finally returned home to play! ⚽️


A Weekend to Remember
What an amazing weekend for Lexington Sporting Club!! The club’s USL League One team and W League team both won!


USL W League Announcements
Last week was full of USL W League news in the Bluegrass! Racing Louisville unveiled its stellar roster for the USL W League season that...


The Power of Networking
What I’ve enjoyed the most working in the sports industry is the connections I’ve made. A few years ago I felt stagnant and unfulfilled...


BayLeigh Joins the Bluegrass Soccer Cast
I'm happy to announce that I'm a Contributing Writer for the Bluegrass Soccer Podcast!
SNAPSHOTS OF BAYLEIGH'S LIFE

























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