CMO | BayLeigh Routt

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I'm making a change, the digital way.

Basketball on court with players nearby, focus on wooden floor and seating area. Audience watches in background, lively atmosphere.

Basketball on court with players nearby, focus on wooden floor and seating area. Audience watches in background, lively atmosphere.

NBA Marketing Enters Its Next Chapter

NBA CMO Tammy Henault steps down after transforming the league’s global marketing strategy—refreshing the brand, connecting with new audiences, and launching innovative campaigns that redefined the NBA’s global identity. 🏀

Colorful pins displayed on racks and table with decorated beige clogs. Yoco payment sign nearby, creating a vibrant market scene.

Colorful pins displayed on racks and table with decorated beige clogs. Yoco payment sign nearby, creating a vibrant market scene.

Meet the New Marketing Power Duo Behind Crocs & Hey Dude

From clogs to cool:Meet the new marketing duo driving Crocs & Hey Dude into their next big chapter. 🤩

Three people in a meeting room with colorful sticky notes on the wall. One presents data on a screen; others take notes and discuss. Vibrant and collaborative mood.

Three people in a meeting room with colorful sticky notes on the wall. One presents data on a screen; others take notes and discuss. Vibrant and collaborative mood.

The CEO x CMO Disconnect

CEOs are giving CMOs better grades, but challenges remain. Explore key insights on how marketing leaders are perceived in the C-suite. 👩‍🏫

SNAPSHOTS OF BAYLEIGH'S LIFE

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