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Lessons from Coca-Cola
Did you know that, at first, Coca-Cola only sold 9 of their drinks a day? You wouldn’t think that now, would you? 🥤


Creative Marketing Taps Into Nostalgia
In today’s fast-paced world, where trends come and go in the blink of an eye, tapping into nostalgia is a powerful marketing strategy. 🎨


Unlock the Power of Emotion in Marketing
Great marketing doesn't showcase products and services. It ignites emotions. You have to sell the feeling your service/product embodies. 🧠


Elevate Your Portfolio
In today's digital age, it pays to show your worth with concrete numbers. Humble Brag optional, but encouraged. 😉


Master the Art of Connection
Success hinges on more than just trends. It’s about crafting stories that reflect genuine moments of triumph, challenge, or joy. 🏅


Heinz Gets ‘Ketchy’ with a Savvy Twist
At first glance, the photo might seem simple, but it's the subtlety the shadow that transforms it from ordinary to extraordinary. 🍅


Balance Professionalism and Creativity on LinkedIn
There's no one size fits all to professionalism. Don’t be afraid to let your creativity shine through your professional lens. 📸


Crack the Code to Consumer Behavior
Understanding the "why" behind consumer behavior is crucial to long-term success. It's not just about what people do, but why they do it. 🛍


Master the Art of Smart Marketing Campaigns
Shoe brand ON just served an awesome campaign. All it took was: Two icons. One match. Zero ball. 🎾


Satisfy Your Cravings
The latest campaign from McDonald's is more than just a catchy slogan; it's a subtle nod to their unwavering commitment to 24/7 service. 🍟


Maximize Fan Engagement
Fan engagement is the heartbeat of a successful brand. It's not only about products; it's creating a holistic experience all around. 🏟️


adidas Champions Athletes Under Pressure
In a world where the spotlight can be both electrifying and daunting, adidas' message is clear: pressure doesn't have to be a burden.


Lessons From A Project Manager
As a first-time project manager, I've been challenged in new ways and put to the test in many ways. I won't sugarcoat it: it was difficult.


The Power of Networking
What I’ve enjoyed the most working in the sports industry is the connections I’ve made. A few years ago I felt stagnant and unfulfilled...


BayLeigh Joins the Bluegrass Soccer Cast
I'm happy to announce that I'm a Contributing Writer for the Bluegrass Soccer Podcast!
SNAPSHOTS OF BAYLEIGH'S LIFE

























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