top of page
Writer's pictureBayLeigh Routt

From Likes to Algorithms: The Evolution of Social Media Roles

Social media has evolved significantly since the early 2000s—and so should your social media and marketing teams.


✖️ A social media manager ≠ content creator, graphic designer, videographer, photographer, brand strategist, and so on...


✅ A well-rounded marketing and social media team includes several of these positions depending on your company size, industry, and goals.


woman with bright pink nails holds an iphone

Save your employees the headache and team the struggle because one person can no longer manage the entire social media landscape for a single company. 


One person can't possibly design content, publish content, manage customer service, report metrics and KPI's, strategize, and study trends or algorithms.


Everyone has their specialties and we should lean into the experts about several social networks including FacebookInstagramTikTokLinkedInPinterest, or YouTube to name a few.

bottom of page