TikTok | BayLeigh Routt

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I'm making a change, the digital way.

Close-up of a chilled Dr Pepper can covered in condensation against a red background, with bold text reading “Dr Pepper Baby” and a credit noting the viral Dr Pepper jingle by @romeosshow.

Close-up of a chilled Dr Pepper can covered in condensation against a red background, with bold text reading “Dr Pepper Baby” and a credit noting the viral Dr Pepper jingle by @romeosshow.

TikTok Fame but Make It Fizzy

A spontaneous TikTok jingle went viral and landed its creator a national Dr Pepper commercial during the 2026 College Football Playoff. Here’s how it happened.🥤

Person holds a phone, capturing two people smiling in striped outfits in a room with gray curtains. Person smiles in the background.

Person holds a phone, capturing two people smiling in striped outfits in a room with gray curtains. Person smiles in the background.

How Brands Are Using AI to Replace Influencers

TikTok expands its AI ad tools with avatars, text-to-video, and Adobe partnerships—reshaping influencer marketing while raising ethical concerns. 👾

Three women sit on outdoor steps, holding colorful boxes (purple, black, yellow) labeled SSIMS. They are smiling and appear cheerful.

Three women sit on outdoor steps, holding colorful boxes (purple, black, yellow) labeled SSIMS. They are smiling and appear cheerful.

Why Gen Z Loves ‘Little Treats’ And How Brands Are Cashing In

Discover how Gen Z’s ‘little treat culture’ is reshaping brand marketing. 🍬

SNAPSHOTS OF BAYLEIGH'S LIFE

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