sponsorships | BayLeigh Routt

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I'm making a change, the digital way.

People watch a soccer match on a TV screen in a dimly lit room. The crowd is focused, and a "Caixa 313" sign is visible.

People watch a soccer match on a TV screen in a dimly lit room. The crowd is focused, and a "Caixa 313" sign is visible.

Sports Sponsorships Are Scoring Big With Younger Audiences

Gen Z prefers streaming, trusts athlete endorsements, and loves women’s sports—discover why that’s changing the sponsorship game. 🪩

Money, Media, and Messi: The MLS Sponsorship Report

Money, Media, and Messi: The MLS Sponsorship Report

Money, Media, and Messi: The MLS Sponsorship Report

Explore how the 2024 MLS season broke records with $339M in sponsor media value and a transformative Apple TV partnership. ⚽️

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