ACCESS LANGUAGE SOLUTIONS

From April 2020 to May 2021, I served as a freelance Marketing Specialist with Access Language Solutions. In this role, I managed the nonprofit's social media accounts and developed their marketing strategies to strengthen their digital brand. At the beginning, I evaluated the current performance of the organization's Facebook and LinkedIn profiles; I reviewed the insights and metrics, researched their industry, studied their target audience, and asked the Executive Director questions to better understand the nonprofit's mission and marketing goals. Then, I started implementing social media strategies that aligned with their goals; I designed social media graphics, print materials (like brochures and infographics), and edited blog posts.