brand strategy | BayLeigh Routt

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I'm making a change, the digital way.

Smartphone with "max" on screen, set against a colorful wall of blurred images, creating a dynamic, tech-focused atmosphere.

Smartphone with "max" on screen, set against a colorful wall of blurred images, creating a dynamic, tech-focused atmosphere.

HBO Tried to Go Max and Lost the Plot

HBO Max ditched “HBO” and got a case of streaming identity crisis. Now it’s back—because sometimes, you just can’t quit your ex (or your brand), no matter how hard you try to move on. 📺

Audience seated in a dimly lit theater with bright red chairs, focused on the screen. The atmosphere is attentive and engaged.

Audience seated in a dimly lit theater with bright red chairs, focused on the screen. The atmosphere is attentive and engaged.

Nostalgia Hurts: Final Destination’s Viral Return

The Final Destination franchise is back—and so is your fear of logging trucks. Dive into the terrifyingly genius marketing campaign that's gone viral for turning millennial trauma into movie hype. 🎬

Close-up of Apple and Amazon logos on illuminated devices, set against a moody dark background with purple and blue lighting.

Close-up of Apple and Amazon logos on illuminated devices, set against a moody dark background with purple and blue lighting.

The Subtle Revolution of Amazon’s Rebrand

Discover how Amazon’s first brand refresh in over 20 years introduces new fonts, colors, and a smart logo-generation system to unify over 50 sub-brands under one modern, scalable identity. 🤖

How Brands Are Turning Coachella Into a Marketing Wonderland

Explore the top brand activations years past, from immersive lounges to viral marketing moments. See how brands are shaping festivals. 🪩

Three women sit on outdoor steps, holding colorful boxes (purple, black, yellow) labeled SSIMS. They are smiling and appear cheerful.

Three women sit on outdoor steps, holding colorful boxes (purple, black, yellow) labeled SSIMS. They are smiling and appear cheerful.

Why Gen Z Loves ‘Little Treats’ And How Brands Are Cashing In

Discover how Gen Z’s ‘little treat culture’ is reshaping brand marketing. 🍬

Strong Branding Beats a Perfect Product

Strong Branding Beats a Perfect Product

Strong Branding Beats a Perfect Product

Brand perception is more important than product perfection. Discover how building trust and recognition can help your business stand out. 🔔

Beyond Profits: Why Customers Want Brands to Make a Difference

Beyond Profits: Why Customers Want Brands to Make a Difference

Beyond Profits: Why Customers Want Brands to Make a Difference

In today’s world, consumers are looking for more than just quality products and services—they want to support brands that align with...

Many Spalding basketballs closely packed together, some reflecting light. Bold text and logos visible. Predominantly orange hue.

Many Spalding basketballs closely packed together, some reflecting light. Bold text and logos visible. Predominantly orange hue.

March Madness Marketing Magic

From influencer partnerships to viral trends, learn how brands can connect with millions of viewers and elevate their campaigns in March. ⭐️

Three smiling people pose for a selfie, wearing "BOS NATION" hoodies in black and white. Casual, cheerful indoor setting.

Three smiling people pose for a selfie, wearing "BOS NATION" hoodies in black and white. Casual, cheerful indoor setting.

Boston’s Women’s Soccer Team to Rebrand After Backlash

Boston's new women's soccer team is rebranding after facing criticism for its initial marketing campaign. Discover the challenges ahead. ⚽️

A woman runs through a sunny park with trees and palm trees. Blue sky and text "As ever" in script. Peaceful and serene mood.

A woman runs through a sunny park with trees and palm trees. Blue sky and text "As ever" in script. Peaceful and serene mood.

Meghan Markle Reinvents Her Lifestyle Brand: Meet As Ever

Discover Meghan Markle’s newly rebranded lifestyle brand, As Ever—a refined take on food, gardening, entertaining, and mindful living. ✨

Balancing Brand Safety in the Age of Unchecked Social Media

Explore how the move to end government oversight on social media threatens efforts to combat misinformation and impacts brand safety. 🔍

Women’s Sports Take Center Stage in Nike’s Historic Super Bowl Ad

Women’s Sports Take Center Stage in Nike’s Historic Super Bowl Ad

Women’s Sports Take Center Stage in Nike’s Historic Super Bowl Ad

Nike returns to the Super Bowl after 25 years "So Win," a powerful ad celebrating top female athletes and the rise of women's sports. 🏅

The Power of Influencers: Creators Are Shaping Consumer Decisions in 2025

The Power of Influencers: Creators Are Shaping Consumer Decisions in 2025

The Power of Influencers: Creators Are Shaping Consumer Decisions in 2025

Explore how influencer marketing is transforming modern commerce by redefining community, brand trust, and consumer habits. ⭐️

Money, Media, and Messi: The MLS Sponsorship Report

Money, Media, and Messi: The MLS Sponsorship Report

Money, Media, and Messi: The MLS Sponsorship Report

Explore how the 2024 MLS season broke records with $339M in sponsor media value and a transformative Apple TV partnership. ⚽️

Attn Brands: Bring Your Fans into Your World

Attn Brands: Bring Your Fans into Your World

Attn Brands: Bring Your Fans into Your World

Discover how the immersive O Line subway experience with Sony LinkBuds showcases the power of emotional connection. 💜

SNAPSHOTS OF BAYLEIGH'S LIFE

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